Streamline Your Business with Enterprise Integration

Geoffrey Lee

At the start of each year, many people make resolutions to clean up and get organized. For help getting your home in order, turn to one of the best-selling books outlining the philosophy of organization and de-cluttering. For help streamlining your business, turn to an enterprise integration professional.

What is Enterprise Integration?

Enterprise Integration is the process of connecting the systems you already have in your business – figuring out how to make them “talk” to each other and share data.

For example, let’s say your business has:

  • a content management system, which allows you to publish and manage your website, blogs, and social media postings
  • a customer relationship management (CRM) solution for managing the lifecycle of your customer engagements
  • an enterprise resource planning (ERP) system that manages your business and automates back office functions

Chances are, you have software for each of these – and human resources dedicated to each system’s upkeep. But these solutions could work better, and more efficiently, if they worked together. Enterprise integration crafts solutions that enable these applications and management systems to share their data, work together, and be more efficient and productive.

How can Enterprise Integration streamline my business?

Integrating your existing solutions allows them to share and use data. This reduces wasted time and effort, eliminating the extra overhead needed to manage multiple databases and ensure they are up-to-date and your data is in synch. Plus, integration allows you to access and analyze data in a more holistic, big-picture way.

  • You can monitor customer interactions from “cradle to grave,” evaluating the effectiveness, cost, and ROI through every step of your relationship. This allows you to better target your marketing, improve your customer experience, and better capitalize on existing customer relationships to develop brand loyalty.
  • You can see the real costs of your entire supply and distribution chains, allowing you to eliminate observed redundancies and maximize efficiency. Integrating your content management, CRM, and ERP can help reduce the cost of everything from supply sourcing to product delivery, increasing profit margins on the products you’re already selling.
  • You can use company-wide data analytics to analyze product performance, buyer behavior, and distribution trends to better plan for business expansion and growth. Being able to pull information from a integrated systems means you’ll get a clearer, more accurate picture of your business’s strengths and opportunities for growth.
  • You can integrate new technologies into your existing systems. Connecting your existing solutions may reveal gaps in your functionalities, or opportunities to implement new technology.


Resolve to get your solutions organized this year. Pulatech’s enterprise integration professionals can help. Contact us to find out how the power of Pula can help your business today!


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