Why add video to your business management, operations, and marketing platforms?

Geoffrey Lee

Integrating video into your internal operations and training modules as well as your customer-focused website and sales portals can save you money, streamline your training process, improve internal communications, and increase sales and profit margins.

Video enhances learning, retention, and memory.

Video content combines multiple modes of learning, which improves user engagement, comprehension, and retention of information.

How is our long-term memory populated?

  • 80% comes from what we see and do
  • 20% comes from things we read
  • 10% comes from things we hear

In a recent study, after three days, people retained, on average, only 10-20 percent of written or spoken information but almost 65 percent of visual information. A complementary study showed that an illustrated text was 9 percent more effective than text alone when immediately testing comprehension and 83 percent more effective when the comprehension test was delayed. Videos can combine visual images, interactive content, downloadable written materials, and audio into a complete, multi-modal learning package. This powerful combination provides the best solution for effectively engaging learners on multiple levels to enhance comprehension and retention.

An overwhelming majority of employees report that they are more likely to watch video-based training sessions than read documents, emails, or web articles. Using video as a training tool allows you to work with these common behavioral trends, encouraging engagement with the material and reducing the need for short-term re-training.

Video cuts training costs – dramatically.

By shifting your focus from in-person training to online, on-demand video not only increases the effectiveness of your training but also significantly reduces your costs. A case study of one major U.S. company found that before implementing in-house video training platforms, 40% of training expenditures came from travel and lodging costs alone.

  • Microsoft revealed that when it transitioned to video training, its training expenses dropped from $320/trainee to only $17/trainee.
  • IBM saved $579 million over 2 years by switching to video training.

With ever-increasing demands on the time of employees, video training offers everyone the ability to train at their own pace without taking large amounts of time away from work. The efficiency and affordability of in-house video training means that your workforce can stay consistently more up-to-date on new products, procedures, technological advances, and policies.

Video increases sales, internal sales skills, and engagement of potential customers.

Behind the scenes, enterprise video can help make your sales team better at their craft, helping to yield up to 50% higher net sales per employee. Bolstering your employees’ skills and keeping them well informed about the latest products, technology, and industry standards allows them to improve their efficiency and profitability.

Video is also the best tool in your marketing arsenal because it’s an extremely effective and efficient way to attract visitors to your website and engage their interest.

The average online-enabled consumer watches roughly

206 videos per month.

Consumers aren’t just watching videos; they’re also interacting with them. Studies indicate users are 36 percent more likely to comment on and 39 percent more likely to share social media and other online content if it’s delivered via video. Videos promote empathy and engagement, inspiring consumers and partners to form emotional attachments to your brand.

  • 73% of consumers are more likely to make a purchase after watching videos that explain a product or service.
  • 58% of consumers consider companies that include video content in their online presence to be more trustworthy than companies that do not!

Including video in your customer-facing platforms isn’t just valuable; it’s vital.


Harnessing the power of video is easy if you have the right partner. Pulatech’s business video services can integrate video content into your existing organizational systems and allow you to discover how video can enhance your business. Whether it’s marketing material, corporate content, entertainment, or employee training videos, let the business video developers at PulaTech help you create and integrate. Contact us for a free consultation today or learn more in our free eBook!


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