If you’re attempting to run your business without a thoughtful, intuitive website (or with no website at all), then you’re making a grave error in judgment. A large portion of modern consumers will be hesitant to work with you if your online presence is poor, and nearly a third of your potential clients will choose not to work with you at all if you don’t have a website.
Doing the bare minimum won’t be enough, either. Simply slapping together a skeleton sitemap and writing a few sentences on each page isn’t just careless, it’s also bad for business. The only way to utilize search engine optimization and gain traction with your website is to refresh content regularly.
The problem is, many business owners aren’t comfortable navigating the backend of a website, so they’re certainly not comfortable managing frequent content updates—that’s where a user-friendly content management system (CMS) steps in.
What Is A CMS?
A content management system is a software application that makes it easy for developers and business owners, creatives, and other stakeholders to update a website’s content. Often, there are more technical dashboards that developers can access to update code, and simplified dashboards that others can access to update content.
There are many different CMS to choose from, so selecting the one that best aligns with your company structure and goals is vital. Take a few moments to check out the systems that PulaTech utilizes as part of our solutions.
Why Does Choosing The Right Content Management Solution Matter?
Some of the most popular CMS include WordPress, Joomla, and Drupal; at PulaTech, we also work with SiteCore and Ektron, and each of these platforms has unique characteristic features that makes them better suited for certain businesses than others.
Which content management platform you choose doesn’t just affect the experience you have updating the backend, it also impacts the frontend with which consumers interact as each platform allows for different levels of customization and personalized capabilities.
It’s important to work with a skilled team of developers, like the ones at PulaTech, so you can be sure that you’ve settled on the CMS that is best suited for your goals.
For example, if you want an extremely user-friendly site that makes it as simple as possible to optimize your content for SEO, then WordPress may be the best option for your solution; you can take a look at our blog and see that we first identified WordPress as an incredibly user-friendly platform nearly five years ago. On the other hand, if you’re confident in your technical abilities and want to give the PulaTech developers room to flex their creative muscles, then Drupal will allow them to build a truly unique and complex site.
The Right CMS Makes Success Simpler
Organic reach with your website is a massive goal for every modern business, and a web content management solution that is tailored to your exact needs will put that objective well within reach. Get in touch with the PulaTech team to see how we can help you select a system that will allow you to seamlessly update content on a site that feels navigable to you without compromising on innovative design.