Insights

Does Your CRM System Do This?

June 5, 2017

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Recent advances in technology have created an almighty consumer who can research, communicate, and purchase wherever they are and whenever they want. They expect companies to be updated in accordance with their changing needs. When it doesn’t happen, they simply switch to a different brand.

Geoffrey Lee

CRM Software Customization: Streamlining Your Customer Relations Management

May 1, 2017

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Businesses can’t afford to put customer support management on the back burner. If they don’t have the right people and tools in place to offer support, they’ll burn out teams, aggravate customers, and ultimately lose sales. An effective customer relationship management system can improve business results in customer satisfaction, channel

CRM Software Customization: Streamlining Your Customer Relations Management

Geoffrey Lee

Why You Need to A/B Test Your Internal Videos

April 24, 2017

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The science is in: video has become one of the most powerful content formats. Studies have shown that including a video on your website can increase conversion by 80%, while mixing video with full-page ads enhanced engagement by 22%. According to recent reports, 64% of consumers are more likely to buy a product

Why You Need to A/B Test Your Internal Videos

Geoffrey Lee

Best Practices for Internal Videos: 7 Ways to Keep Your Team Engaged

April 17, 2017

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Video storytelling has been the “in” thing in this last year’s communication strategies in most companies. Between the launch of Facebook Live and the global spread of Snapchat, video has become the format that can provide the most versatility for companies looking to boost their engagement.

Best Practices for Internal Videos: 7 Ways to Keep Your Team Engaged

Geoffrey Lee

9 Ways to Improve Your Employee Training Videos

April 10, 2017

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For any business, orienting new employees is important. Even if they’re entering a job position for which they’ve received specialized education or training, they need to be briefed on how to do their job and what to expect. Many enterprises handle this with employee training videos. Creating videos frees up staff who

9 Ways to Improve Your Employee Training Videos

Geoffrey Lee

Using Hubspot for Your Small Business

April 3, 2017

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Hubspot offers an industry-leading software integration solution for both sales and marketing. They’re often the tool of choice for large enterprises, but what about smaller companies? Hubspot can actually prove itself to be a great choice for small businesses, especially those that rely heavily on digital marketing to bring in new leads.

Geoffrey Lee

Small Business SaaS: How and Why It Matters

March 27, 2017

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For small Businesses, the recent rise of cloud-based software-as-a-service (SaaS) platforms has made the resources you need more available than ever before. The flexibility, cost-effectiveness, and data security that SaaS provides is a perfect fit for small to midsize companies. Today, a truly impressive number of day-to-day business tasks can be achieved with a

Geoffrey Lee

Buyers for Your Business: Creating Conversion Paths

March 19, 2017

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Traffic is meaningless unless it converts. Unless you’re a news site like Buzz feed, where your content itself is the product and your revenue comes from advertising, your goal is to transform visitors to your website into customers. You need to persuade them to take an action, whether it’s making

Buyers for Your Business: Creating Conversion Paths

Geoffrey Lee

API: What It Is and Why It Matters for Productivity

March 14, 2017

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API stands for “application programming interface,” and it’s absolutely essential to software integration. It’s kind of like a “handshake” between two different software programs, bringing them together to exchange information. The key word here is “interface” — it joins two different software programs together.

API: What It Is and Why It Matters for Productivity

Geoffrey Lee

6 Hot Trends in Customer Relationship Management

March 6, 2017

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Customer relationship management (CRM) has been around for a long time, with software innovations in the late 1980’s and 1990’s permanently revolutionizing the world of sales. Today, we’re at an interesting point in history. Mobile browsing has overtaken desktop browsing as the primary means of accessing the internet. Social media provides

6 Hot Trends in Customer Relationship Management

Geoffrey Lee

United States Office:

Udaipur Office:

Gurugram Office:

Does Your CRM System Do This?

CRM Software Customization: Streamlining Your Customer Relations Management

Why You Need to A/B Test Your Internal Videos

Best Practices for Internal Videos: 7 Ways to Keep Your Team Engaged

9 Ways to Improve Your Employee Training Videos

Using Hubspot for Your Small Business

Small Business SaaS: How and Why It Matters

Buyers for Your Business: Creating Conversion Paths

API: What It Is and Why It Matters for Productivity

6 Hot Trends in Customer Relationship Management